Churchill, Yum! Extend Derby Deal

By Bloodhorse.com
LOUISVILLE, Calif. (Sept. 16, 2014) -- Churchill Downs and restaurant company Yum! Brands Inc. have signed a five-year agreement that extends the company's role as the presenting sponsor of the $2 million Kentucky Derby (gr. I).

The new agreement, announced Sept. 15 by Churchill Downs Inc., runs from the 2016 Kentucky Derby through the 2020 Kentucky Derby. The 141st Kentucky Derby, to be run in 2015, is covered under the current agreement that was signed in 2011.

Under the agreement, the race will continue to be run as the Kentucky Derby Presented by Yum! Brands. Terms of the extended agreement were not released.

"Our partnership over the last nine years with Yum! Brands has been positive for both companies, the Kentucky Derby, and Kentucky's horsemen. Churchill Downs is very pleased to continue to work with a great corporate citizen right here in our hometown," said Kevin Flanery, president of Churchill Downs racetrack. "The Kentucky Derby is a great American tradition, and we look forward to the 141st running of the Kentucky Derby Presented by Yum! Brands on Saturday, May 2."

"Yum! Brands is pleased to renew our presenting sponsorship of the Kentucky Derby, the greatest two minutes in sports," said Jonathan Blum, senior vice president of Yum! Brands. "While millions of people know and love our leading restaurant brands, they may not know Yum! Brands. The sponsorship of the Kentucky Derby allows us to build awareness of Yum!, the world's largest restaurant company."