NORWALK, Conn. (May 1, 2013) – In partnership with the winningest jockey of all time, Laffit Pincay Jr., Crown Royal will donate $1 million to Thoroughbred Charities of America, a charitable organization that provides grants to non-profit organizations that work toward improving the lives of Thoroughbred racehorses and the people who work with them, if Pincay Jr. can accurately predict the top three finishers, in order, in each leg of the Triple Crown. With more than 9,500 victories and four Triple Crown race wins, Pincay Jr. looks to use his expertise in this area to help Crown Royal honor the greatness of those on and off the track, as well as encourage fans to always enjoy the races responsibly.
“This is such an innovative and fun way for Crown Royal to highlight what I believe is the most historic series of sporting events all year,” said Pincay Jr. “As someone who has almost taken home one of the trophies, I look forward to doing my best to predict the top three in an effort to give back to a tight knit community that has provided me so many memories throughout my career.”
To follow Pincay’s picks, consumers (21 and over) are encouraged to visit the Crown Royal Facebook page or follow #Pincays3 on Twitter. Pincay will also be featured this evening on Jimmy Kimmel Live as part of Kimmel’s on-going “Three Ridiculous Questions” segment. Jimmy Kimmel Live airs at 11:35pm/10:35pm CT on ABC.
“Crown Royal is always looking to recognize moments that captivate audiences and push them to achieve their own personal greatness,” said Abby Wise, Crown Royal Brand Director. “We are honored to have Laffit on board to help us further drive excitement surrounding some of the fastest and most anticipated minutes in sports to support such a worthy cause.”
As an extension to Crown Royal’s “Reign On” campaign, this program celebrates the athletes, owners and trainers who have raised their abilities to perform at the highest of levels on horse racing’s biggest stage.