Mar. 25, 2013-Dear Thoroughbred racing fan: The Jockey Club / America’s Best Racing initiative, which is focused on bringing new fans to our great sport, kicks into high gear over the course of the next three weekends. Through television programs on the NBC Sports Network and NBC, plus a new entertainment-focused website and a consumer sweepstakes, our goal is to elevate our best product for new fans and for you, our current fan.
From research and data, we know two things: We have a fan base that still numbers in the millions and our fans remain passionate about this sport.
Over the past three years, starting with broad consumer outreach and input, there has been a roadmap laid out to increase marketing of the sport on a national level. Three components of the plan will be front and center in the next few weeks.
Upcoming telecasts on the NBC Sports Network and NBC will feature Kentucky Derby preps from Florida, California, Louisiana, New York, Kentucky and Arkansas. They will also showcase the competition and lifestyle that resonates powerfully with audiences both young and old.
As our current fan, we have a simple request for you. Spread the word.
Tell your friends. Tell your neighbors. Tell your co-workers. Let them know about TV shows that lead up to “the greatest two minutes in sports.”
Saturday, March 30, 6-7 p.m. EDT: Florida Derby / Louisiana Derby (NBC Sports Network)
Saturday, April 6, 6-7:30 p.m. EDT: Wood Memorial / Santa Anita Derby (NBC Sports Network)
Saturday, April 13, 4:30-6 p.m. EDT: Blue Grass Stakes (NBC); 6-7 p.m. EDT: Arkansas Derby (NBC Sports Network)
Let them know that the America’s Best Racing website — followhorseracing.com — provides extensive information and entertainment about Thoroughbred racing.
And lastly, let them know they could be the lucky winner of a trip for four to Kentucky Derby 139 on May 4, 2013, just by registering for free at this site.
Word of mouth and social media can be powerful tools for racing — whether it’s promoting our sport in personal interaction or sharing digitally online with family and friends around the country. It’s a simple way to share your passion for the game.
You, our fan, show your support in many ways — from ownership to wagering to attending the races every year. Without you, there is no game. We appreciate all you do for racing and we want others to enjoy our sport in a similar way.
Make sure they know. Make the effort to bring a new fan to racing. Go to followhorseracing.com and you’ll find all you need to share with and attract our next generation of fans.
James L. Gagliano
The Jockey Club
Jason G. Wilson
Vice President of Business Development
The Jockey Club