Breeders' Cup Unveils 2016 Event Logo

by Blood-Horse
LEXINGTON, KY (September 22, 2015)-The Breeders' Cup Sept. 22 revealed the new logo for the 2016 Breeders' Cup World Championships.

Following the 2015 horse racing season, the Breeders' Cup World Championships will return for the ninth time to Santa Anita Park in Arcadia, Calif.

The logo for the 2016 Breeders' Cup World Championships at Santa Anita, which will be held November 4-5 next year, is inspired by the Hollywood culture and lifestyle.

With an oval outline that mimics the shape of the track, a single palm tree, and the lone star of California, the 2016 logo offers a distinct sense of place, Breeders' Cup said in a release. The yellow light beams reinforce the close proximity to and influence of Hollywood on the 2016 event and the iconic purple of the Breeders' Cup completes the signature design.

The Breeders' Cup has partnered with Epiphany Inc., a luxury marketing and branding agency whose clients include Montage Hotels & Resorts, to create the new design. The partnership with Breeders' Cup marks the first time that Epiphany has worked with a horse racing brand.

"The logo for the 2016 Breeders' Cup World Championships is the perfect combination of both tradition and modernity," said Craig Fravel, president and CEO of the Breeders' Cup. "With Santa Anita being one of the country's most iconic tracks and the site of some of Breeders' Cup's most memorable moments, we couldn't have asked for a logo that better reflects our brand and our host sites."

The Breeders' Cup has also tapped Epiphany Inc. to create the logo for the 2017 World Championships, which will take place at Del Mar Thoroughbred Club.