American Horse Publications (AHP) is launching its third Equine Industry Survey (survey closes April 1, 2015) to gauge participation trends and management practices in the U.S. equine industry, identify critical issues facing the equine industry as perceived by those who own or manage horses, and better understand issues pertaining to horse health.
In 2009, AHP conducted an online nationwide survey made possible by the sponsorship of Intervet/Schering-Plough Animal Health and Zoetis, formerly Pfizer Animal Health. In 2012, a second nationwide survey was conducted, sponsored by Kentucky Equine Research, Merck Animal Health, and Zoetis. The AHP 2015 Equine Industry Survey is being sponsored by Zoetis, a company made up of people who are supporters of the horse industry because of their love of the horse, not just because it’s their business.
The initial survey collected a total of 11,171 usable responses; the second survey yielded 10,539 usable responses. AHP will strive to exceed these numbers with its 2015 survey.
Those eligible to participate in the survey are men and women, 18 years of age and older, who currently own or manage at least one horse and live in the United States. This study is anonymous; this means that no one – not even members of the research team – will be able to associate information that is given with respondents. When the survey results are tallied, only aggregated results will be presented.
AHP members who have publications, websites, social media outlets, and professional organizations in the equine industry will promote the survey to their communities of horse owners. The survey sponsor and AHP members who participate in promoting the survey will receive complete results of the 2015 survey to release through their own channels up to 60 days prior to release of the survey results to the general equine industry.
All AHP members will also receive a complete set of these results prior to the general public. The general equine industry may request a copy of this new information by contacting the AHP office at email@example.com after September 15, 2015. Data will be available online at www.americanhorsepubs.org at that time.
The survey closes April 1, 2015.
The 2015 AHP Equine Industry Survey is being conducted by American Horse Publications (AHP). AHP is a nonprofit association that promotes excellence in equine media. Its members include equine-related publishing media, professionals, students, organizations and businesses. Dr. C. Jill Stowe is providing consulting services for data collection and analysis to the AHP. Dr. Stowe is currently an associate professor of Agricultural Economics at the University of Kentucky.
Zoetis (zô-EH-tis) is the leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 60 years of experience in animal health, Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services. In 2013, the company generated annual revenue of $4.6 billion. With approximately 9,800 employees worldwide at the beginning of 2014, Zoetis has a local presence in approximately 70 countries, including 27 manufacturing facilities in 10 countries. Its products serve veterinarians, livestock producers and people who raise and care for farm and companion animals in120 countries. For more information, visit www.zoetisus.com.